“We love Golborne Rd and it’s market, The variety of independent businesses shops bars cafes and restaurants in the area are amazing we have watched Golborne rd come a long way over the years and its great to be still part of its individual charm and being part of the community and all it has to offer us and our 53am clients.

Opening our salon back in 2003
W10 was an obvious choice. We chose Golborne Road - one of the most exciting parts of the Portobello area with it’s Portuguese and Moroccan influences as well as great independent restaurants shops and cafes and street food, alongside it’s very own market makes Our Rd very unique,

The address of the salon combined with our initials became 53am. Together the salon itself and the area we’re in sum up what we’re all about.

Come along and find out for yourself.”